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Santander Bank - US Launch Spot

How does Santander, a new bank that's relatively unknown in the US, create buzz for its regional launch in Boston, NYC, and Philly? They develop a breakthrough product, Extra20 Checking, and have us call in some a-listers like Jim Jenkins, Bob Richardson and some guy named Bobby DeNiro to spread the word about it.

Project Roles
Art Director
Santander Bank
Art Direction, Design, Film
Commercials - Broadcast
Project Industries