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Santander Bank - US Launch Spot

How does Santander, a new bank that's relatively unknown in the US, create buzz for its regional launch in Boston, NYC, and Philly? They develop a breakthrough product, Extra20 Checking, and have us call in some a-listers like Jim Jenkins, Bob Richardson and some guy named Bobby DeNiro to spread the word about it.

Project Roles
Art Director
Company
Santander Bank
Skills
Art Direction, Design, Film
Media
Commercials - Broadcast
Project Industries
Finance