Santander Bank - US Launch Spot
How does Santander, a new bank that's relatively unknown in the US, create buzz for its regional launch in Boston, NYC, and Philly?
They develop a breakthrough product, Extra20 Checking, and have us call in some a-listers like Jim Jenkins, Bob Richardson and some guy named Bobby DeNiro to spread the word about it.
- Project Roles
- Art Director
- Santander Bank
- Art Direction, Design, Film
- Commercials - Broadcast
- Project Industries