The Structurist

Conceptual web design, strategy and rebrand. The Structurist was a Canadian scholarly publication from 1960-2010 with content centering on art theory, conceptual and contemporary art. This project was a conceptual experiment on taking the content of a publication that hasn't been in circulation for years, and giving life to it once again by transforming it into digital content, accessible to scholars all over the globe. Rebranding and consideration of how the site should be designed and function to reflect the needs of the target audience were central aspects of this project.