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The Factory Way Finding

The Factory in Long Island City is a commercial office building. Originally a warehouse for Macy’s the building is industrial in nature and scale and was in need of a way finding system. Brand Bureau was brought on to develop a system, design and color palette for the existing floors and future floors when the building is extended. Drawing inspiration from Sol Lewitt I developed a simple geometry driven system with a paired back color palette which can be taken and used to create endless combinations.

Project Roles
Brand Bureau
Design, Environmental, SketchUp, Visual Development
Environmental Design, Visual Designs, Wayfinding
Project Industries
Real Estate
The Factory Way Finding
The Factory Way Finding
The Factory Way Finding
The Factory Way Finding