The Factory Way Finding
The Factory in Long Island City is a commercial office building.
Originally a warehouse for Macy’s the building is industrial
in nature and scale and was in need of a way finding system.
Brand Bureau was brought on to develop a system, design and
color palette for the existing floors and future floors when the
building is extended.
Drawing inspiration from Sol Lewitt I developed a simple geometry driven system with a paired back color palette which can be taken and used to create endless combinations.
- Project Roles
- Brand Bureau
- Design, Environmental, SketchUp, Visual Development
- Environmental Design, Visual Designs, Wayfinding
- Project Industries
- Real Estate