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Arnold Bread

On the east coast, it's known as Arnold, in the midwest it's Brownberry, and in the west it's Oroweat. It makes for a confusing brand story, but the team I oversaw simplified it by connecting bread to life's moments--real moments, not the saccharine sweet world typically portrayed in CPG marketing. Additionally, we built their America's Better Sandwich contest around famed chef Tom Colicchio.

Project Roles
Art Director, Copywriter, Creative Director
Company
Bimbo Bakeries
Skills
Copywriting, Creative Direction
Media
Advertising, Commercials - Video, Products - Digital
Project Industries
Packaged Goods
Arnold Bread
Arnold Bread
Arnold Bread
Arnold Bread