AGENCY / MUNN RABÔT NYU Tech New York University has a stalwart reputation in the humanities and arts. But the truth is, nobody thinks of them as a tech school. The work we created for NYU’s new technology campus in Brooklyn captured the creative passion of its students while positioning NYU Tech as an incubator for thought leadership and entrepreneurship in the new tech economy. Thanks in part to this campaign, NYU Tech is increasingly seen as a hub in which engineering, the humanities and the arts converge.