Artistic Tile Brand Reboot & Campaign
Transforming an abstract concept for a leader in the home design category into game-changing, tangible assets designed for affluent consumers.
I set out to reboot this longstanding luxury tile brand in order to create an emotional connection with today’s consumer. My work aimed to shift perception conveying that AT is worth the premium price, just like many of the other luxury brands and goods sought by the target consumer.
To elevate “Brand of Tile”, I personally conceived of the idea of a branded logo tile to be either installed or presented to clients, as a symbol of authenticity and to provide the visual impact of a traditionally-branded luxury item.
- Project Roles
- Creative Director
- Artistic Tile
- Copywriting, Creative Direction, Strategy
- Advertising, Brand Guidelines, Logos, Mood Boards, Visual Designs
- Project Industries
- Lifestyle, Luxury