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American Eagle Back to School

Back to School is the most important season for American Eagle Mexico. But the challenge was to create something original using the photo stock they own. That´s why I came up with this copy print ideas. Since this prints were made for Mexico, I gonna leave the translation here: Print 1: Every time you rip your jeans, a secret your parents never gonna know is born. Print 2: Rebellion is what you feel when you are two blocks away from the mall.

Project Roles
American Eagle
Copywriting, Creative Direction
Project Industries
American Eagle Back to School
American Eagle Back to School