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Oreo Walmart "Spark some Wonder"

This is another fun stop motion project I directed and creative direct. This is a joint commercial between Oreo and Walmart from The Martin Agency. They gave us a song and it was up to me to come up with the concept and visual direction. We took normal mundane products from Walmart and gave them life using Oreo's wonder. Having to use real products from Walmart I had to take an insane amount of time sorting through all of Walmart products with extensive art direction to make this a successful commercial. Led a team of designers to come up with clever visual metaphors. Role: Director, Creative Director, Designer

Project Roles
Creative Director, Designer, Director
Company
Brand New School
Skills
Art Direction, Conceptual, Creative Direction, Design, Motion
Media
Advertising, Brand Films, Commercials - Broadcast, Commercials - Video, Motion Graphics
Project Industries
Advertising, Media, Packaged Goods, Retail, Lifestyle
Oreo Walmart "Spark some Wonder"
Oreo Walmart "Spark some Wonder"
Oreo Walmart "Spark some Wonder"
Oreo Walmart "Spark some Wonder"
Oreo Walmart "Spark some Wonder"
Oreo Walmart "Spark some Wonder"
Oreo Walmart "Spark some Wonder"