Oreo Time Square "Hand Off"
This project was displayed in the Time Square buildings of NASDAQ and Reuters. The idea for this project was sharing an Oreo with your friends or frenemies. We were also tasked in designing and animating around the confines of the buildings. I worked with a team of designers to come up and create sets of characters that can share an Oreo. The biggest challenge is utilizing only the arms the characters to tell the story. Some examples are King Kong to Ann, pig to wolf, knight to princess etc.
Role: Creative Director, Designer
- Project Roles
- Creative Director, Designer
- Brand New School
- Conceptual, Creative Direction, Design, Motion
- Advertising, Brand Films, Video Installations, Motion Graphics, Environmental Design
- Project Industries
- Advertising, Media, Packaged Goods