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Oreo Time Square "Hand Off"

This project was displayed in the Time Square buildings of NASDAQ and Reuters. The idea for this project was sharing an Oreo with your friends or frenemies. We were also tasked in designing and animating around the confines of the buildings. I worked with a team of designers to come up and create sets of characters that can share an Oreo. The biggest challenge is utilizing only the arms the characters to tell the story. Some examples are King Kong to Ann, pig to wolf, knight to princess etc. Role: Creative Director, Designer

Project Roles
Creative Director, Designer
Company
Brand New School
Skills
Conceptual, Creative Direction, Design, Motion
Media
Advertising, Brand Films, Video Installations, Motion Graphics, Environmental Design
Project Industries
Advertising, Media, Packaged Goods
Oreo Time Square "Hand Off"
Oreo Time Square "Hand Off"
Oreo Time Square "Hand Off"
Oreo Time Square "Hand Off"
Oreo Time Square "Hand Off"
Oreo Time Square "Hand Off"
Oreo Time Square "Hand Off"
Oreo Time Square "Hand Off"