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Mountain Dew - Beyond the Wall

Collaborating with renowned NZ graffiti artist Kairau Bradley, aka Haser, Mountain Dew has taken street art to the next level – busting it off the wall and into 3D space. Using the latest motion capture technology, Kairau’s movements were tracked as he created a piece of three-dimensional street art. 3D artists and a construction team then turned his concept into reality. A TVC captured Kairau and his crew dropping the massive sculpture in a downtown alleyway. Online, the technology was recreated so fans could make 3D street art themselves and drop it anywhere in the world on Google Street view.

Project Roles
Art Director
Company
Colenso BBDO
Skills
Art Direction, Conceptual, Producing
Media
Advertising, Scripted TV, Websites
Project Industries
Beverage