Mountain Dew - Beyond the Wall
Collaborating with renowned NZ graffiti artist Kairau Bradley, aka Haser, Mountain Dew has taken street art to the next level – busting it off the wall and into 3D space. Using the latest motion capture technology, Kairau’s movements were tracked as he created a piece of three-dimensional street art. 3D artists and a construction team then turned his concept into reality. A TVC captured Kairau and his crew dropping the massive sculpture in a downtown alleyway. Online, the technology was recreated so fans could make 3D street art themselves and drop it anywhere in the world on Google Street view.
- Project Roles
- Art Director
- Colenso BBDO
- Art Direction, Conceptual, Producing
- Advertising, Scripted TV, Websites
- Project Industries