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GapKids & BabyGap Denim Shop

I designed the rebrand of the GapKid and BabyGap denim shop. This included concepting a photoshoot, wall takeovers, navigation signage, shelf strips, and product hangtags. Challenges included creating a design system that could be modified to work for both BabyGap and GapKids and creating a unified look that still allowed the customer to easily identify each fit.

Project Roles
Designer
Company
Gap Inc.
Skills
Adobe InDesign, Art Direction, Design, Environmental, Print, Type Design
Media
Environmental Design
Project Industries
Fashion, Retail
GapKids & BabyGap Denim Shop
GapKids & BabyGap Denim Shop
GapKids & BabyGap Denim Shop
GapKids & BabyGap Denim Shop
GapKids & BabyGap Denim Shop
GapKids & BabyGap Denim Shop