American Education Foundation

The American Education Foundation is the bridge connecting the advertising, marketing and academic communities. They achieve their mission through three core pillars: Partnership Programs, Academic Resources, and Building the Next Generation of Talent.

I was tasked with redesigning their website with the goal of merging clean and effective layouts with an air of youthfulness to help them connect with their target audience—college students. The design sprint consisted of 2 differing UI concepts. What was a conservative informational layout using animations and gradients to achieve a sense of playfulness.