BMW's 2015 Super Bowl spot focused on big ideas that take a little getting used to. To support this concept, we created a clairvoyant Instagram video that gave users a glimpse into the future. Users could tap to pause the video, getting a new prediction each time. Of course one week after we launched, Instagram changed their functionality and no longer allows users to pause videos. So much for predicting the future.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction
- Social Media Content
- Project Industries
- Advertising, Automotive