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Instafuture

BMW's 2015 Super Bowl spot focused on big ideas that take a little getting used to. To support this concept, we created a clairvoyant Instagram video that gave users a glimpse into the future. Users could tap to pause the video, getting a new prediction each time. Of course one week after we launched, Instagram changed their functionality and no longer allows users to pause videos. So much for predicting the future.

Project Roles
Copywriter, Creative Director
Company
KBS
Skills
Copywriting, Creative Direction
Media
Social Media Content
Project Industries
Advertising, Automotive
Instafuture
Collaborators