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Instafuture
BMW's 2015 Super Bowl spot focused on big ideas that take a little getting used to. To support this concept, we created a clairvoyant Instagram video that gave users a glimpse into the future. Users could tap to pause the video, getting a new prediction each time. Of course one week after we launched, Instagram changed their functionality and no longer allows users to pause videos. So much for predicting the future.
- Project Roles
- Copywriter, Creative Director
- Company
- KBS
- Skills
- Copywriting, Creative Direction
- Media
- Social Media Content
- Project Industries
- Advertising, Automotive
