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The Road Home
One thing everyone can relate to during the holidays is the road home. And who better to celebrate that road than BMW? To make this spot real and unique, we asked the entire agency to record their journeys home for the holidays. The result? A collaborative road trip shot on iphones and personal cameras that gave a lot of account people delusions of a future in film making. Originally intended to be used only online, the clients decided to also use it in broadcast.
- Project Roles
- Creative Director
- Company
- KBS
- Skills
- Creative Direction
- Media
- Brand Films, Commercials - Broadcast, Social Media Content
- Project Industries
- Advertising, Automotive, Luxury