An article on Jalopnik described four-year-old Eli's dream car — a 42 wheel, 19 engine BMW. We saw it, loved it and decided to post our version of Eli's car on BMW's social media channels. It became the most liked, commented on, and shared piece of content ever posted by BMW.
- Project Roles
- Creative Director
- Creative Direction, Social, Wrangling - Creatives
- Social Media Content
- Project Industries
- Advertising, Automotive, Luxury