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Nike USA Basketball – Road to Gold

Every four years, we watch as the USA men’s basketball team represent — as a nation and a family — on the world stage. Their iconic team photos have hung on bedroom walls for over two decades. In 2016, R/GA helped Nike unite fans, legends, and players during a national send-off tour all the way through to Olympic gold in Rio.

Project Roles
Art Director, Creative Director
Company
R/GA
Skills
Art Direction, Creative Direction
Media
Book Covers, Books, Posters, Social Media Content
Project Industries
Advertising, Sports
Nike USA Basketball – Road to Gold
Nike USA Basketball – Road to Gold
Nike USA Basketball – Road to Gold
Nike USA Basketball – Road to Gold
Nike USA Basketball – Road to Gold
Nike USA Basketball – Road to Gold
Nike USA Basketball – Road to Gold
Nike USA Basketball – Road to Gold