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Nike: USA Basketball – Road to Gold

Every four years, we watch as the USA men’s basketball team represent — as a nation and a family — on the world stage. Their iconic team photos have hung on bedroom walls for over two decades. In 2016, R/GA helped Nike unite fans, legends, and players during a national send-off tour all the way through to Olympic gold in Rio.

Project Roles
Art Director, Creative Director
Company
Nike
Skills
Art Direction, Creative Direction
Media
Book Covers, Books, Posters, Social Media Content
Project Industries
Advertising, Sports
Nike: USA Basketball – Road to Gold
Nike: USA Basketball – Road to Gold
Nike: USA Basketball – Road to Gold
Nike: USA Basketball – Road to Gold
Nike: USA Basketball – Road to Gold
Nike: USA Basketball – Road to Gold
Nike: USA Basketball – Road to Gold
Nike: USA Basketball – Road to Gold