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Mercedes-Benz: The Long Drive

Winning the Masters Tournament is a dream for every golfer. For the 2017 Masters Tournament, Mercedes-Benz teamed up with global brand ambassador, Rickie Fowler showcasing his lifelong dream of playing at Augusta National. The hero video shared through MBUSA social channels featured Rickie Fowler and his G-Class 4x4 2, with voiceover provided by Jon Hamm. Along with the video, various cut-downs and photography enhanced the communications. In addition to leading the creative, I also captured all of the campaign photography.

Project Roles
Creative Director, Photographer
Company
R/GA
Skills
Creative Direction
Media
Brand Films, Commercials - Video, Photography
Project Industries
Automotive, Sports
Mercedes-Benz: The Long Drive
Mercedes-Benz: The Long Drive
Collaborators