Sideshow Alley is a music video project captured live in alleys and on rooftops around Melbourne and New York City. In addition to co-founding and producing the series, I also designed the branding and built the full online experience. Since it’s inception in 2010 we’ve produced six seasons, garnering a worldwide audience with over 8 million views across featured artists; Mumford & Sons, Nathaniel Rateliff, Midlake, Laura Marling, Gomez, Kimbra, First Aid Kit and many more.