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Nike: Speed Drops

To celebrate Super Bowl 50 and Nike+ members who love the game, R/GA created an on-the-ground activation in San Francisco and around the country. Nike Speed Drops featured an army of gold super cars making deliveries of SB50 Vapor Untouchable cleats, all signed and hand-delivered by Nike NFL stars.

Project Roles
Creative Director, Photographer
Company
R/GA
Skills
Art Direction, Conceptual, Creative Direction, Design
Media
Advertising, Apparel, Commercials - Video, Key Art, Logos, Packaging, Photography, Pitch Decks, Social Media Content, Storyboards, UI Design, Websites
Project Industries
Advertising, Fashion, Sports
Collaborators