Adidas is all in interactive YouTube campaign
Branding Adidas - a global user branded initiative
Global interactive, social media campaign
Massive, interactive digital campaign featuring iconic celebrities including Katy Perry, Lionel Messi, David Beckham and more. The work absorbed a year of my life and was by far one of my most enjoyable and gratifying experiences to date.
User logs into YouTube, enters key words, selects a track and clicks play. User shares their video creations with the world. Thank you to Sid Lee, and the hundreds of artists, producers, directors, project managers, and creatives who poured their hearts and minds into this global campaign.
• 1.7 million YouTube views
• 31,546,983 FB likes
• 31,429,165 FB followers
• 217,000 additional YouTube subscribers