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Taylormade "Nighttime On The Course"

To launch the revolutionary SLDR driver for Taylormade, we made a major departure from other golf ads. We showed all their sponsored pros (Jason Day, Sergio, Justin Rose, Dustin Johnson) projected across the golf course at night, the same course they own during the day. The result felt unlike any other golf spot on TV.

Project Roles
Copywriter, Creative Director
Company
Eleven Inc
Skills
Copywriting, Creative Direction, Editing, Post-Production
Media
Commercials - Broadcast
Project Industries
Sports
Taylormade "Nighttime On The Course"