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Expedition 100

The Brief: These boards were designed as part of a School of Motion Design Bootcamp exercise. It was for a fictitious TV series by NASA and the feel for the show is dangerous, awe-inspiring and cinematic. The demographic for the show is 25 - 65 skewed male. They were looking for 4 - 6 design boards with full treatment, full screen title cards including show title + tune in screen and NASA TV logo. Process & Design Choices: The images that were chosen for these boards convey the dangerous nature, and give the viewer a sense of an uninhabited and unforgiving landscape. The space cat was added in just for fun, I wouldn't put this in a real client project of course. UI Elements were used to add just a touch of tech feel, but not too techy. The elements were used in all the boards to keep unity consistent throughout. I chose the complimentary colours of purple and orange as the dark purple gave a sense of mystery and adventure and the orange highlighted many of the graphics in a complimentary fashion. I also made use of a black and white layer on the top of all layers as a colour value check to ensure colour balance was met and the eye is drawn exactly where it was intended.

Project Roles
Art Director, Motion Designer
Company
School of Motion
Skills
Adobe Photoshop, Design, Motion
Media
Motion Graphics, Movie Trailers, Personal Project, Treatments
Project Industries
Entertainment
Expedition 100
Expedition 100
Expedition 100
Expedition 100
Expedition 100
Expedition 100
Expedition 100
Expedition 100