Subaru First Car Story
To launch the 2012 Subaru Impreza, we created a website where users can build their first car and tell a story about it. The story is animated in real-time and allows users to add a soundtrack, voiceover and share videos. Users can also explore other stories by driving through the interactive story map that connects similar experiences.
- Project Roles
- Art Director, Designer
- Adobe Photoshop, After Effects, Art Direction, Conceptual, Creative Direction, Design, Digital, Entertainment, Humor, Interactive, Social, Technology
- 2D Animations, Advertising, Illustrations, Interactive Videos, Microsites, Motion Graphics, Social Media Content, UX Designs, Websites
- Project Industries