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Subaru First Car Story

To launch the 2012 Subaru Impreza, we created a website where users can build their first car and tell a story about it. The story is animated in real-time and allows users to add a soundtrack, voiceover and share videos. Users can also explore other stories by driving through the interactive story map that connects similar experiences.

Project Roles
Art Director, Designer
Company
Subaru
Skills
Adobe Photoshop, After Effects, Art Direction, Conceptual, Creative Direction, Design, Digital, Entertainment, Humor, Interactive, Social, Technology
Media
2D Animations, Advertising, Illustrations, Interactive Videos, Microsites, Motion Graphics, Social Media Content, UX Designs, Websites
Project Industries
Automotive
Subaru First Car Story
Subaru First Car Story
Subaru First Car Story
Subaru First Car Story
Subaru First Car Story
Subaru First Car Story
Subaru First Car Story