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Bud Light

I was one of the lead Art Directors/Design Directors for the new Bud Light redesign (line extensions, promotional sports packaging, brand guidelines, point of sale design). I led a team of junior designers, type designers, and 3-D renderers in the creation of these brand elements for the official premier at SxSW in Austin, Texas in 2016.

Project Roles
Art Director
Company
JKR
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design, Sketch, Type Design
Media
3D Illustrations, Brand Guidelines, Illustrations, Packaging, Pitch Decks, Typography, Visual Designs
Project Industries
Beer, Entertainment, Music, Sports
Bud Light