I was one of the lead Art Directors/Design Directors for the new Bud Light redesign (line extensions, promotional sports packaging, brand guidelines, point of sale design). I led a team of junior designers, type designers, and 3-D renderers in the creation of these brand elements for the official premier at SxSW in Austin, Texas in 2016.
- Project Roles
- Art Director
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design, Sketch, Type Design
- 3D Illustrations, Brand Guidelines, Illustrations, Packaging, Pitch Decks, Typography, Visual Designs
- Project Industries
- Beer, Entertainment, Music, Sports