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Keeper of the Maine Outdoors

Problem: Lack of Maine Dept. of Inland Fisheries and Wildlife awareness with the general public (non-hunters/fishers) in Southern Maine. (Not knowing what wardens and biologist do for them). Solution: Using a comedic approach, we develop shareable content built around our character “Todd”. Todd is a know-it-all but he is also a knows-it-wrong kinda guy. We bring the IFW warden’s and biologists in to help Todd get the facts straight when it comes to being a “Keeper of the Maine outdoors”. This helps to position IFW as the expert in every scenario as well as educate the public about what they do. We ran this campaign on social media and held events around being a Keeper of the Maine Outdoors that featured our Biologist and Warden that they could meet and ask questions with. We also had MDIFW employees geared up with badges that they could hand out to people for "surprise and delight" who were dressed in proper gear, taking care of the Maine flora and fauna, anything that made them stand out as a "Keeper of the Maine Outdoors."

Project Roles
Art Director, Creative Director, Designer
Skills
Art Direction, Conceptual, Content, Creative Direction, Design, Storyboarding
Media
Advertising, Visual Designs, Websites
Project Industries
Government
Keeper of the Maine Outdoors
Keeper of the Maine Outdoors
Keeper of the Maine Outdoors
Keeper of the Maine Outdoors