Read a marketing textbook and you might learn that every brand has an archetype — a personality. Then again, there’s nothing more dry than a marketing textbook, so you might not learn anything. Here’s a not-so-dry way to learn: each of these 12 wine bottles has one of those personalities. Happy day.
- Project Roles
- Copywriting, Conceptual
- Advertising, Branded Content, Manifestos, Microsites, Naming, Packaging, Product Designs, Products - Digital, Products - Physical, Websites
- Project Industries