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Archetype Wine

Read a marketing textbook and you might learn that every brand has an archetype — a personality. Then again, there’s nothing more dry than a marketing textbook, so you might not learn anything. Here’s a not-so-dry way to learn: each of these 12 wine bottles has one of those personalities. Happy day.

Project Roles
Copywriter
Skills
Copywriting, Conceptual
Media
Advertising, Branded Content, Manifestos, Microsites, Naming, Packaging, Product Designs, Products - Digital, Products - Physical, Websites
Project Industries
Advertising
Archetype Wine
Archetype Wine
Archetype Wine