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Chrysler Website

Showcasing sleekness, craftsmanship and detail in an interactive way. I was lead Art Director in this project. I led a team of art directors and designers in the full redesign of Chrysler.com. We took a deep dive into the car-buying process and what types of information are needed at what times. We studied the cars inside and out and selected the key differentiators in this already saturated category. Extensive design and font explorations followed. The result was a site with a sleek aesthetic which mirrors the design details in the cars and delivers key information tailored to where you are in the buying process.

Project Roles
Art Director
Company
Chrysler
Skills
Art Direction, Design, Retouching
Media
Websites
Project Industries
Automotive
Chrysler Website
Chrysler Website
Chrysler Website