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Impossible: brand book

Art direction and design of brand book for instant photography company Impossible. Whilst helping position them as a company on the brink of releasing a revolutionary new instant-film camera, this book was created for the purpose of bringing to life their way of thinking and ethos as a company. From travelling to Amsterdam to their factory to get a better understanding of their unique process of creating instant film and their new camera, I worked alongside the creative director to produce a book that was both substantial and tactile, reflecting the delicate procedure of instant photography itself. Each book had an individual developed photograph attached to the cover, representing the charm and exclusivity of analogue photography.

Project Roles
Art Director, Designer
101 London
Art Direction, Design, Print
Books, Photography
Project Industries
Impossible: brand book
Impossible: brand book
Impossible: brand book
Impossible: brand book