Deliveroo Editions: brand identity & launch
Working as art director alongside a copywriter to creatively develop and bring to life Deliveroo’s newest business venture and sub brand - Deliveroo Editions. As a concept Deliveroo Editions consists of kitchen hubs that host collections of hand-picked restaurants, all specially designed for delivery, targeting areas that have less access to a wide variety of restaurants. It also acts a platform for local start up restaurants and young chefs, which in turn supports the local communities in which they are hosted. The project involved leading and overseeing the design of the identity and guidelines, creating online films for use across Youtube and social media, commissioning photographers and creatively leading photoshoots - building all the assets for its launch both nationally and internationally, in countries across Europe, the Middle East and Asia.
- Project Roles
- Art Director, Designer
- Art Direction, Design, Management of Teams 1-10, Mixed Media, Scripting
- Advertising, Brand Guidelines, Branded Content, Commercials - Video, Logos, Motion Graphics, Photography, Products - Digital, Social Media Content, Viral Films
- Project Industries
- Advertising, Restaurant, Retail