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Target x C9 Champion x Anna Kaiser
In January 2017, Target and C9 Champion collaborated with celebrity trainer Anna Kaiser on a limited edition performance wear collection. To launch it, we showed the apparel in action with pop-up fitness classes at Target stores nationwide, leading up to a Facebook Live fitness class in NYC. This class earned over 3M views and sold out the collection in just a few hours.
- Project Roles
- Copywriter
- Company
- Mother New York
- Skills
- Experiential
- Media
- Advertising
- Project Industries
- Advertising
