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adidas Running | PureBOOST X - I AM POSITIVE ENERGY

adidas Running | PureBOOST X - I AM POSITIVE ENERGY video ad/spot. The main focus for this spot was to convey the transfer of positive energy between three female runners and how they each inspire each other to go further; this YouTube video Generated 6.6 million views in 1 month after its launch.

Project Roles
Art Director, Writer
Company
Sockeye Creative
Skills
Art Direction, Conceptual, Copywriting, Design, Visual Development
Media
Brand Films
Project Industries
Advertising, Sports