adidas Running | PureBOOST X - I AM POSITIVE ENERGY
adidas Running | PureBOOST X - I AM POSITIVE ENERGY video ad/spot.
The main focus for this spot was to convey the transfer of positive energy between three female runners and how they each inspire each other to go further; this YouTube video Generated 6.6 million views in 1 month after its launch.
Art Director, Writer
Art Direction, Conceptual, Copywriting, Design, Visual Development