Coca-Cola Happy Cycle
Coca-Cola wanted to continue their “Where Will Happiness Strike Next” event/film series but the catch was they wanted to incorporate movement. Was there a way to get people active, have fun, and understand energy balance?
The execution was based on the insight, "A Coke used to cost 5 cents but what if it cost 140 calories"?
The solution was to then require people to sweat for their Coke. We designed a custom bicycle platform that weighs the rider and calculates their pedal speed to determine how many calories they are burning. This platform and bike are connected to a hacked Coca-Cola Rube Goldberg machine. The Happy Cycle was at Huntington Beach for a day and turned into a short online film.
- Project Roles
- Art Director, Designer, Illustrator
- Art Direction, Conceptual
- Interactive Installations, Short Films, Social Media Content
- Project Industries