As a design lead on the Kodak Moments mobile app redesign, I leveraged human-centered design sprints and rapid iOS prototyping to help reinvent how physical artifacts can be created from digital photographs. Through this lens, the app itself is a moment engine. Not just a facilitator of a printable moment past, but a creator of new moments along the product experience. The moments app also provides gersonalized gift recommendations powered by Facebook events and images, and offers 'aha-immediacy' with customer images automatically placed in-situ and refreshed each time the app launches. Users can share a digital facsimile of their gift with friends and family, and products are paired together in ultra premium lifestyle scenes.
- Project Roles
- Creative Direction, Design, Low / High Fidelity Prototyping
- Mobile Apps
- Project Industries