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Santa Margherita Print Ads

I was the art director and ideator behind this campaign. The idea of the campaign was to establish Santa Margherita as THE wine that created the Pinot Grigio category, thus the only bottle you need when you want a Pinot Grigio. By aligning it with other brands that created categories, the story becomes pretty powerful.

Project Roles
Art Director
Paterno Imports
Adobe InDesign, Adobe Photoshop, Art Buying, Art Direction, Design
Santa Margherita Print Ads