Essex Street Market Block Party

The Essex Street Market Block Party is annual street festival celebrating the rich history of Lower East Side's public marketplace. In new campaign identity was created and implemented in 2016 with custom hand-drawn type elements, and a fresh 'fun in the sun' attitude. Assets included digital advertising, MTA/DOT subway posters, neighborhood lightest banners, and custom festival infrastructure (event tents and signage). The event was attended by Manhattan Borough President Gale Brewer, Community Board Chair Margret Chin, and New York City Congresswoman Nydia Velasquez.