Chanel, Allure Fragrance

Print, Outdoor: Creative Direction/Designer

Concept: Allure, by definition, is being powerfully and mysteriously attractive or fascinating. There is a special look in someone's eye when they are drawn to another person. And their secret is captivating.

Results: Tested successfully with consumers internationally. Gained recognition in the international beauty and fragrance industry. And re-ignited interest in the Allure fragrance for both men and women and reaffirmed it's position as one of the top fragrances in US and European markets.