Coke Zero Experiential

By far the most complicated campaign of my career, as creative director of Coke Zero’s experiential marketing agency I led a fully-integrated campaign in partnership with AOR Crispin Porter Bogusky and several other roster agencies, running weekly calls and progress report. Coordinated the creative integration of brand partnerships with NASCAR, AMC Theaters, Target, US Army, XBOX 360, EA Sports, and the NCAA. The concept: If it’s possible to have real Cola taste and zero calories, what else can we make possible in the world?