Bud Light - Concept work

Tasked with reimagining Bud Light's brand to be more iconic, and premium in the light beer category, we invented the Focus Frame. The Focus Frame leverages the current Bud Light logo. Instead of being simply a holding shape for the words Bud and Light, we used it to highlight the Bud Light moments. Authentic moments you gather while you're at an all day bbq, wing Wednesdays with bottomless pitchers, & tailgates with team spirit. Concept work.