Peet's: What Fills Your Cup

2017 has been the year of branded content for me. Just this year, I've made written, creatively led and or directed more than a dozen documentary films. This Peet's work is some of my favorite. We worked with five different influencers to share their passions. Then, we asked our social audience what theirs were. Throughout, we used the coffee cup silhouette as a framing device.