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Saks Fifth Avenue Shopping Bag Copy

Conceptualized and wrote shopping bag decision-tree copy for our Spring ‘13 ad campaign that was a creative quiz-like approach to describing our product.

Project Roles
Copywriter, Writer, Editor (Brand/Content), Strategist
Company
Saks Fifth Avenue
Skills
Adobe InDesign, Conceptual, Copywriting, Fashion, Retail, Content Strategy, Creative Strategy
Media
Branded Content, Editorial Writings
Project Industries
Advertising, Fashion, Luxury, Retail
Saks Fifth Avenue Shopping Bag Copy
Saks Fifth Avenue Shopping Bag Copy
Saks Fifth Avenue Shopping Bag Copy
Collaborators