We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Pegasus

Pegasus is a simple accounting software start-up for millennial entrepreneurs. The brand had to stand apart from competitors by feeling clever, easy-to-use, and reliable. Bringing together Greek mythology with the modern world of accounting, I created an identity that felt refreshing and empowering. The logo combines an assertive-looking wordmark with a light-hearted icon that references light rays and a pegasus mane. The tone of voice, typography, and muted blues & golds are playful yet serious, and the illustrations are light-hearted and clean.

Project Roles
Art Director, Copywriter, Designer, Illustrator, UX/IA Designer
Company
Student Work
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Copywriting, Digital, Front-End Development, Sketch
Media
Branded Content
Project Industries
Software
Pegasus
Pegasus
Pegasus
Pegasus
Pegasus
Pegasus
Pegasus
Pegasus
Pegasus
Pegasus
Pegasus
Pegasus