iPhone 8 was on track to be the most hyped device launch in years. With every network trying to steal the conversation, we needed an engaging way to reach our audience. So we invented an entirely new way to advertise on Snapchat. "Prepare for a new kind of ad to take over your city...you can see the future of UX-driven advertising...while Verizon is the first out of the gate with a Snapchat scavenger hunt, it will almost certainly not be the last." - FastCo Design