Role: Designer & Concept
Design and packaging for Desiree, a new-to-world brand appealing to novices within the category. To celebrate the unique flavor profile of this red blend, we amplified the role of smooth, sweet notes through a musical motif, evoking the multi-sensorial warmth of vinyl records. The D monogram acts as a discoverable element across touch points, while bespoke ink production recreates the tactility of vinyl.
- Project Roles
- jones knowles ritchie
- Illustrations, Packaging, Typography, Visual Designs
- Project Industries