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Desiree

Role: Designer & Concept Design and packaging for Desiree, a new-to-world brand appealing to novices within the category. To celebrate the unique flavor profile of this red blend, we amplified the role of smooth, sweet notes through a musical motif, evoking the multi-sensorial warmth of vinyl records. The D monogram acts as a discoverable element across touch points, while bespoke ink production recreates the tactility of vinyl.

Project Roles
Designer
Company
jones knowles ritchie
Skills
Design
Media
Illustrations, Packaging, Typography, Visual Designs
Project Industries
Wine/Spirits
Desiree
Desiree
Desiree
Desiree
Desiree
Desiree