Role: Lead Designer, Concept and Art Director
Once a leader in the category, Kashi was struggling to keep its foothold and maintain consumer trust as the market for healthy foods burgeoned. A new design system was developed based on their belief in good, pure ingredients and the stories of the people who bring them to your table.
Featuring honest food photography front and center against a white canvas, the packaging redesign is a bold departure from imagery reliant on bowls and artificial flavor cues. A confident masthead and editorial-style stories reflect a design system that is unmistakably contemporary and once again reinstates Kashi as a market pioneer.
- Project Roles
- Art Director, Designer
- jones knowles ritchie
- Art Direction, Copywriting, Design, Editorial, Experiential, Location, Print, Strategy, Travel, User Behavior Research, Vector, Visual Development
- Advertising, Apparel, Brand Guidelines, Case Study Videos, Logos, Packaging, Photography, Pitch Decks, Posters, Typography, Visual Designs
- Project Industries
- Advertising, Packaged Goods