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Crest Campaign TV/Video
The challenge was to expand the Crest brand beyond oral care enthusiasts. With my team, I created the Go Pro campaign. The campaign grew the brand exponentially becoming the gold standard for all future initiatives under Crest. Visual identity guidelines were established for the entire Crest portfolio.
- Project Roles
- Art Director
- Company
- Crest
- Skills
- Art Direction, Conceptual, Copywriting
- Media
- Commercials - Broadcast
- Project Industries
- Packaged Goods