Topps Digital Mobile Collecting Apps
Kids weren't buying cards; that's what it came down to. Armed with research that proved a majority of children—and baby boomers—spent most of their time on mobile devices, Topps knew it needed to incentivize and socialize its older fan community to collect Topps product in a mobile space and by doing so, perhaps they might engage a younger generation that had moved past collecting physical items. I was Lead UX/UI Designer and Digital Art Director, originally responsible for content and visual design but the role evolved into oversight of UX/UI research, feature testing and iteration alongside developers; art direction of all visual, content and marketing design; hiring and managing a team of eleven visual/interaction designers and six rotating production artists.
- Project Roles
- Art Director, Creative Director, Designer, Illustrator, UX/IA Designer, Product Designer, Project Manager, UI Designer
- Adobe Illustrator, Adobe Photoshop, Content Management, iOS, Keynote, Low / High Fidelity Prototyping, Management of Teams 1-10, Mobile, PowerPoint, Project Management, Retouching, Traditional / Hand-drawn, Visual Development, Design, Design Pattern Research, Design Strategy, Sketch, User Interviews, User Research
- App Design, Games - Mobile, Mobile Apps, UI Design, UX Designs, Interaction Designs, Product Visualization, Products - Digital, Storyboards, User Flows, User Journeys, Visual Designs, Wireframes
- Project Industries
- Entertainment, Gaming, Sports