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Topps Digital Mobile Collecting Apps

Kids weren't buying cards; that's what it came down to. Armed with research that proved a majority of children—and baby boomers—spent most of their time on mobile devices, Topps knew it needed to incentivize and socialize its older fan community to collect Topps product in a mobile space and by doing so, perhaps they might engage a younger generation that had moved past collecting physical items. I was Lead UX/UI Designer and Digital Art Director, originally responsible for content and visual design but the role evolved into oversight of UX/UI research, feature testing and iteration alongside developers; art direction of all visual, content and marketing design; hiring and managing a team of eleven visual/interaction designers and six rotating production artists.

Project Roles
Art Director, Creative Director, Designer, Illustrator, UX/IA Designer, Product Designer, Project Manager, UI Designer
Company
Topps
Skills
Adobe Illustrator, Adobe Photoshop, Content Management, iOS, Keynote, Low / High Fidelity Prototyping, Management of Teams 1-10, Mobile, PowerPoint, Project Management, Retouching, Traditional / Hand-drawn, Visual Development, Design, Design Pattern Research, Design Strategy, Sketch, User Interviews, User Research
Media
App Design, Games - Mobile, Mobile Apps, UI Design, UX Designs, Interaction Designs, Product Visualization, Products - Digital, Storyboards, User Flows, User Journeys, Visual Designs, Wireframes
Project Industries
Entertainment, Gaming, Sports
Topps Digital Mobile Collecting Apps
Topps Digital Mobile Collecting Apps
Topps Digital Mobile Collecting Apps
Topps Digital Mobile Collecting Apps
Topps Digital Mobile Collecting Apps
Topps Digital Mobile Collecting Apps
Topps Digital Mobile Collecting Apps
Topps Digital Mobile Collecting Apps