B is for Baller

"B is for Baller" is a children's alphabet book all about basketball. I took player nicknames or simple words for every letter and my friend Matthew Shipley did some sick illustrations.

I wrote it for my son, but it turned out a lot of other parents wanted one too – we put the project on Kickstarter and met our goal in less than 2 days.

As a marketer, I'm most proud that we ended up quadrupling our fundraising goal. As a writer, I'm most proud of making a children's book that references memes, Madea, and the Grateful Dead.