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truTV Summer Campaign

Tasked with keeping viewers interested and excited about all the premieres coming to truTV this summer we developed a stunt look to umbrella all the properties under giving it a fun beach aesthetic to tie it in with summer. We wanted to push the creative and developed a stop motion campaign all with our own little crab as the leading character.

Project Roles
Creative Director
Art Direction, Broadcast, Comedy, Compositing, Creative Direction, Humor
2D Animations, Art, Character Animations, Motion Graphics, Photography, Sound Designs, Typography
Project Industries